Gartner Research

How to Develop Analytics That Foster Trusted Business Relationships

Published: 23 September 2015

ID: G00278407

Analyst(s): Alan D. Duncan , Frank Buytendijk


Trust between parties is crucial to driving value yet hard to characterize, especially in digital business. BI and analytics leaders should use the methods of ethics as applied to business data and analytics to manage all outcomes of any business relationship.

Table Of Contents
  • Key Challenges



  • Use the Characteristics of Analytics Trust When Planning New Data and Analytics Initiatives
  • Test Regularly the Ethical Impacts of Existing Analytic Applications

Case Studies

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