Gartner Research

Video Projects Demand Special Planning Because of Scope, Project Goals and Technologies

Published: 24 September 2015

ID: G00280490

Analyst(s): Adam Preset , Whit Andrews


IT and business leaders perceive video projects differently in terms of their core benefits and the resources they consume. They must help training, marketing, multimedia and collaboration managers work effectively with technology leadership and communications managers to develop video projects.

Table Of Contents
  • Key Challenges



  • Use an Internal Project Lead and Internal or External Video Collaboration Specialist to Help Set Priorities for Project Scope, Integration Phases Between Video Types, and to Document Goals
  • Share a Fundamental Set of Measurements Between Business Units and IT on Which to Predicate Success and With Which to Justify Video to Executive Management
  • Establish a Network-Sensitive Strategy for Video Delivery

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