Gartner Research

Lack of Comprehensive Go-to-Market Mechanisms Keeps Server ODMs in Check — For Now

Published: 24 September 2015

ID: G00273861

Analyst(s): April Adams, Jeffrey Hewitt


Product professionals in server original equipment manufacturers must deliver optimal customer experiences to keep server original design manufacturers at bay.

Table Of Contents
  • Impacts


Impacts and Recommendations

  • After years of growing penetration into hyperscale data centers, server ODMs still do not have a holistic go-to-market strategy in place to expand sales more rapidly into the enterprise and SMB data center segments
  • Poor customer experiences and lack of strong presales and postsales capabilities have kept ODMs from gaining any real traction in enterprise and SMB accounts

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