Gartner Research

Maverick* Research: Why Decision Makers Should Care Less About Data and More About Their Gut

Published: 25 September 2015

ID: G00277130

Analyst(s): Debra Logan, Bard Papegaaij, Carol Rozwell


IT leaders who place exclusive faith in data and ignore other sources of insight often make suboptimal decisions. We stress the value of emotion and instinct, alongside rationality. (Maverick research deliberately exposes unconventional thinking and may not agree with Gartner's official positions.)

Table Of Contents


  • *Maverick Research
  • Introduction
  • The Role of Emotion in Decision Making
  • Unconscious Learning and Intuition
  • The Trouble With Numbers
  • Decisions, Decisions …
  • Most Decisions Require Both Data and Gut Instinct
  • Conclusion

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