Gartner Research

Gartner's Intelligent Brand Framework Informs a Holistic Digital Marketing Strategy

Published: 25 September 2015

ID: G00289488

Analyst(s): Jake Sorofman, Andrew Frank

Summary

Relying on data alone can constrain our strategic vision and cause us to miss opportunities to truly engage with audiences. The Intelligent Brand Framework helps marketers balance their thinking by combining both head and heart when defining and executing digital marketing strategies.

Table Of Contents

Analysis

  • Introducing the Intelligent Brand Framework
  • Use the Intelligent Brand Framework

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