Gartner Research

Gartner's Intelligent Brand Framework Informs a Holistic Digital Marketing Strategy

Published: 25 September 2015

ID: G00289488

Analyst(s): Jake Sorofman, Andrew Frank


Relying on data alone can constrain our strategic vision and cause us to miss opportunities to truly engage with audiences. The Intelligent Brand Framework helps marketers balance their thinking by combining both head and heart when defining and executing digital marketing strategies.

Table Of Contents


  • Introducing the Intelligent Brand Framework
  • Use the Intelligent Brand Framework

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.