Gartner Research

Maverick* Research: Multiply Value Creation With Programmable Business Models

Published: 25 September 2015

ID: G00280122

Analyst(s): Kristin Moyer , Gary Olliffe


Within five years, the most successful businesses will compete using hundreds of business models. (Maverick research deliberately exposes unconventional thinking and may not agree with Gartner's official positions.)

Table Of Contents


  • *Maverick Research
  • Executive Summary
  • One Static Business Model Can No Longer Sustain Market Leadership
    • Uber's Business Model Challenge Is Your Challenge
  • Defining the Programmable Business Model
  • Applying the Programmable Business Model to Three Different Industries
    • Retail Banking
    • Higher Education
    • Manufacturing
  • Imagine This Kind of Uber
  • Benefits and Challenges for CIOs
  • Recommendations for CIOs

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