Gartner Research

Recalibrate Your Retail Marketing Strategies as Digital Channels Increasingly Drive In-Store Revenue

Published: 25 September 2015

ID: G00277458

Analyst(s): Kirsten Newbold-Knipp


Gartner's survey of large multichannel retailers reveals that consumer activities in online and mobile channels influence an average of 50% of in-store revenue. Marketers can take steps to optimize across channels and drive maximum business results with these approaches.

Table Of Contents


  • Mobile Commerce Revenue Forecasts Fall Short
  • E-Commerce and Mobile Channels Drive In-Store Sales
  • Cross-Channel Buying Behavior Demands Marketers Optimize the Entire Customer Experience
    • What Digital Commerce Marketers Should Do Next

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