Gartner Research

Use Predictive Analytics to Identify Conversion Triggers

Published: 29 September 2015

ID: G00278535

Analyst(s): Andrew Frank

Summary

Digital marketers can increase conversion rates if they use predictive analytics to identify what triggers people to consider their brand and how to appeal to them. We'll show you three steps for implementing a predictive program.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Gather Data on All Elements of Customer Interaction
  • Focus on What Triggers a Conversion
  • Balance Emotional Appeal With Considered Purchase
  • What to Do Next

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