Gartner Research

Forecast Analysis: Devices, Worldwide, 3Q15 Update

Published: 29 September 2015

ID: G00291431

Analyst(s): Tracy Tsai, Lillian Tay, Ranjit Atwal, Tuong Nguyen, Annette Jump, Bruno Lakehal, Roberta Cozza, William Lutman, Annette Zimmermann, CK Lu

Summary

Consumers are suffering from increased device replacement indecision, as new devices attract even fewer users due to the declining differentiation of products. Headwinds caused currency devaluation and economic issues caused device volume growth to turn negative in 2015, but will recover in 2016.

Table Of Contents
  • Overview
  • Companion Documents

Forecast Data

Market Impact

  • Forecasts Decrease Due to Diverse Dynamics
  • PCs: Businesses Will Adopt Windows 10 Earlier
  • Phones: Smartphone Market Not Homogeneous
  • Ultramobile Basic and Utility Tablets: Consumers Losing Interest

Assumptions

  • Product Design and Pricing
  • Consumer Behavior
  • Business Behavior
  • Device Preferences

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