Gartner Research

Forecast Analysis: Devices, Worldwide, 3Q15 Update

Published: 29 September 2015

ID: G00291431

Analyst(s): Tracy Tsai , Lillian Tay, Ranjit Atwal , Tuong Nguyen , Annette Jump , Bruno Lakehal , Roberta Cozza , William Lutman, Annette Zimmermann , CK Lu


Consumers are suffering from increased device replacement indecision, as new devices attract even fewer users due to the declining differentiation of products. Headwinds caused currency devaluation and economic issues caused device volume growth to turn negative in 2015, but will recover in 2016.

Table Of Contents
  • Overview
  • Companion Documents

Forecast Data

Market Impact

  • Forecasts Decrease Due to Diverse Dynamics
  • PCs: Businesses Will Adopt Windows 10 Earlier
  • Phones: Smartphone Market Not Homogeneous
  • Ultramobile Basic and Utility Tablets: Consumers Losing Interest


  • Product Design and Pricing
  • Consumer Behavior
  • Business Behavior
  • Device Preferences

Gartner Recommended Reading

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.