Forecast Analysis: Devices, Worldwide, 3Q15 Update
Published: 29 September 2015
Consumers are suffering from increased device replacement indecision, as new devices attract even fewer users due to the declining differentiation of products. Headwinds caused currency devaluation and economic issues caused device volume growth to turn negative in 2015, but will recover in 2016.
Table Of Contents
- Companion Documents
- Forecasts Decrease Due to Diverse Dynamics
- PCs: Businesses Will Adopt Windows 10 Earlier
- Phones: Smartphone Market Not Homogeneous
- Ultramobile Basic and Utility Tablets: Consumers Losing Interest
- Product Design and Pricing
- Consumer Behavior
- Business Behavior
- Device Preferences
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