Gartner Research

Apply Gartner's Agility Model to Increase Innovation in CRM

Published: 29 September 2015

ID: G00279335

Analyst(s): Daryl Plummer , Kimberly Collins


Systems of innovation for CRM are advancing quickly, and if IT organizations don't respond with speed and agility, CRM executives will bypass them and choose their own IT solutions. We describe the agility cycle and explain how enablers and willingness factors create agility for CRM initiatives.

Table Of Contents
  • Key Challenges



  • Understand and Assess Your Agility Cycle
    • Sense
    • Strategize
    • Decide
    • Communicate
    • Act
  • Understand Your Strengths and Weaknesses in the Agility Cycle
  • Evaluate Your Agility Enablers
    • Awareness
    • Flexibility
    • Adaptability
    • Productivity
  • Determine Your Willingness Factors
    • Commitment
    • Risk
    • Leverage

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.