Gartner Research

MEI UniverSell Consumer Goods Suite

Published: 21 May 2001

ID: G0093327

Analyst(s): Rochelle Shaw, Judith Rosella


MEI's UniverSell suite focuses on the Consumer Packaged Goods (CPG) industry. The suite comprises UniverSell Retail, an integrated sales automation system; UniverSell Retail Lite, sales automation for Windows CE; UniverSell Trade Promotion Management (TPM), which tracks promotional spending and allocates budgets; UniverSell Designer, a tool for rapid application development (RAD); UniverSell Replication, allowing communications with remote users; and UniverSell Administration Modules that permit a variety of administrative functions.

Table Of Contents
  • Corporate Headquarters
  • Overview
  • Analysis
  • Pricing
    • GSA Pricing
  • Competitors
  • Strengths
    • MEI eTechnology
    • Vertical Market Penetration
    • Mobile Sales-Forces Applications
  • Limitations
    • Marketing
    • Updating and Accessing Information
  • Insight

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