Published: 12 October 2000
ID: G0093373
Analyst(s): Carol L. Simmons
CAS has developed an excellent and comprehensive sales force automation and planning product with its CP Sales Suite. The product consists of a portfolio of modular applications designed specifically for the consumer products (CP) market, and in combination, the applications satisfy all business processes within a CP organization from customer management, scheduling, order entry, category and promotions management, to funds management, market research, and analysis. CAS has based its CP Sales applications on a multitiered client/server architecture, but has also expanded considerably on that foundation with its new CP iSales product that was designed from the outset with a 100 percent Internet focus. Basically, the CP Sales and CP iSales Suites represent a functionally abundant set of applications that warrant consideration and evaluation by those companies that need software to accommodate the rigors of selling in the consumer products market.
©2020 Gartner, Inc. and/or its affiliates.
All rights reserved.
Gartner is a registered trademark of Gartner, Inc. and its affiliates.
This publication may not be reproduced or distributed in any form without Gartner’s prior written permission.
It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact.
While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information.
Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such.
Your access and use of this publication are governed by Gartner’s Usage Policy.
Gartner prides itself on its reputation for independence and objectivity.
Its research is produced independently by its research organization without input or influence from any third party.
For further information, see Guiding Principles on Independence and Objectivity.