Gartner Research

CAS CP Sales Suite

Published: 12 October 2000

ID: G0093373

Analyst(s): Carol L. Simmons


CAS has developed an excellent and comprehensive sales force automation and planning product with its CP Sales Suite. The product consists of a portfolio of modular applications designed specifically for the consumer products (CP) market, and in combination, the applications satisfy all business processes within a CP organization from customer management, scheduling, order entry, category and promotions management, to funds management, market research, and analysis. CAS has based its CP Sales applications on a multitiered client/server architecture, but has also expanded considerably on that foundation with its new CP iSales product that was designed from the outset with a 100 percent Internet focus. Basically, the CP Sales and CP iSales Suites represent a functionally abundant set of applications that warrant consideration and evaluation by those companies that need software to accommodate the rigors of selling in the consumer products market.

Table Of Contents
  • Corporate Headquarters
  • Overview
  • Analysis
  • Pricing
    • GSA Pricing
  • Competitors
  • Strengths
    • Excellent Internet-Based Applications
    • Designed-In Optimization
    • Comprehensive Product Offering
    • Expertise in CPG
  • Limitations
    • Not Well Known in North America
    • Targeted Focus
    • No Support for Netscape Navigator With CP iSales
  • Insight

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