Published: 12 October 2000
Analyst(s): Carol L. Simmons
CAS has developed an excellent and comprehensive sales force automation and planning product with its CP Sales Suite. The product consists of a portfolio of modular applications designed specifically for the consumer products (CP) market, and in combination, the applications satisfy all business processes within a CP organization from customer management, scheduling, order entry, category and promotions management, to funds management, market research, and analysis. CAS has based its CP Sales applications on a multitiered client/server architecture, but has also expanded considerably on that foundation with its new CP iSales product that was designed from the outset with a 100 percent Internet focus. Basically, the CP Sales and CP iSales Suites represent a functionally abundant set of applications that warrant consideration and evaluation by those companies that need software to accommodate the rigors of selling in the consumer products market.
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