Gartner Research

Market Trends: Innovative Pricing Helps CSPs Monetize Data and Differentiate Services

Published: 30 September 2015

ID: G00272596

Analyst(s): Rishi Tejpal, Monica Zlotogorski


Innovative pricing strategies are needed to generate new revenue from the proliferation of new digital services. CSP marketing managers can use this research to understand current trends in data monetization and design innovative strategies for competitive advantage and revenue generation.

Table Of Contents


Market Trend

  • The Need for Pricing Innovation
  • CSPs Adopt Dynamic Pricing to Monetize Off-Peak Capacity
    • Dynamic Data Discount Plan — Robi Axiata, Bangladesh
    • Hoot Hut Chomok 32 Plan — Robi Axiata, Bangladesh
  • CSPs Leverage Segmentation-Based Pricing to Grow Revenue
    • Call Home for Less — du, United Arab Emirates
  • CSPs Adopt Quality-of-Service-Based Pricing Strategies to Enhance Customer Experience
    • SmartSurf HD Plans With 4G SmartAccess — StarHub, Singapore

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