Gartner Research

How to Capture Cross-Border Digital Commerce Opportunities

Published: 01 October 2015

ID: G00290523

Analyst(s): Sandy Shen


Enterprises have various options to capture incremental sales from the fast-growing cross-border digital commerce segment. IT leaders supporting digital commerce should optimize the site and work with operations and customer service to deliver a compelling cross-border shopping experience.

Table Of Contents
  • Key Challenges



  • Understand Options for Capturing Cross-Border Shoppers
  • Optimize Sites and Services for Cross-Border Shoppers
    • Optimize Sites
    • Make Delivery Costs and Expectations Transparent
    • Set Expectations for Refunds, Returns and Warranties
  • Gauge New Market Potential With Cross-Border Commerce

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