Gartner Research

Connect Social IDs and Customer Data to Create Powerful, Actionable Marketing

Published: 02 October 2015

ID: G00277426

Analyst(s): Jay Wilson , Martin Kihn

Summary

Social media profile data can provide marketers with rich insights about their customers and prospects on an individual basis, and when aggregated, can provide deep insights about audience segments to be used for data modeling, content development and targeting.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Understand the Types of Social Profile Data Available
  • Connect Your Followers' Social IDs With Your Customer Database
  • Leverage Tools to Understand and Engage Your Social Audience
  • Use Social Profile Data to Develop and Target Content That Resonates
  • What to Do Next

Gartner Recommended Reading

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.