Gartner Research

Connect Social IDs and Customer Data to Create Powerful, Actionable Marketing

Published: 02 October 2015

ID: G00277426

Analyst(s): Jay Wilson , Martin Kihn


Social media profile data can provide marketers with rich insights about their customers and prospects on an individual basis, and when aggregated, can provide deep insights about audience segments to be used for data modeling, content development and targeting.

Table Of Contents
  • Key Challenges



  • Understand the Types of Social Profile Data Available
  • Connect Your Followers' Social IDs With Your Customer Database
  • Leverage Tools to Understand and Engage Your Social Audience
  • Use Social Profile Data to Develop and Target Content That Resonates
  • What to Do Next

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