Gartner Research

Take Digital to the Core — Remaster Your Leadership Using Six Personas to Win in Digital Business

Published: 05 October 2015

ID: G00291823

Analyst(s): Graham Waller , Mark Raskino


Digital business doesn't just disrupt markets. It disrupts tried-and-true management behaviors as well. CIOs and C-level executives can use six personas to remaster their leadership style to be fit for the challenges of digital business.

Table Of Contents


  • How Unconscious Bias Creates Digital Business Leadership Blind Spots
  • Use the Personas to Remaster Your Leadership
    • Critically Assess Leadership Context Identifying Gaps and Target Personas
    • Balance the Personas You Need Across the Leadership Team
  • Introducing the Six Personas of Digital Business Leaders
  • Find and Amplify the Needed Digital Business Behaviors Inside You
    • Ignite an Adventurer's Zeal to Inspire a Digital Business Quest
    • Utilize an Ambassador's Persuasion to Bring Others Along Your Digital Business Journey
    • Harness the Power of Clarity to Focus Energy on What Is Most Digitally Important
    • Educate Using Immersive Learning to Help Others Grasp the Digital Business Opportunity
    • Remake Yourself as an Attractor to Draw in the Most Relevant Talent and Ideas
    • Remap Terrain as a Modern-Day Cartographer to Deliver Winning Digital Business Capabilities

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