Gartner Research

Apple Continues to Strengthen and Expand Its Ecosystem With iPhone 6s and iPad Pro

Published: 06 October 2015

ID: G00273671

Analyst(s): Annette Zimmermann , Roberta Cozza


Apple's 9 September 2015 event focused on ecosystem strengthening and UI innovation across different product lines, including the iPhone, Apple TV, Apple Watch and iPad. This research discusses Apple's new product introductions and the implications for device product leaders.

Table Of Contents
  • Impacts


  • What You Need to Know

Impacts and Recommendations

  • Apple's 3D Touch interface puts pressure on device product leaders to combine new UI features with real value and use cases, leading to a flurry of new input mechanisms in the next few years, including some that won't prevail
  • Apple's iPad Pro launch intensifies the competition for vendors in the hybrid market and suggests Apple's more determined focus on prosumers and enterprise users in the future
  • The U.S.-based iPhone Upgrade Program introduces a novel mechanism by a phone vendor to develop an even closer, direct relationship with users, which impacts both CSPs and competing Android smartphone vendors that struggle to induce loyalty
  • The uninterrupted demand for iPhone 6 and 6 Plus, combined with the 6s generation, will lead to 18% iPhone growth year over year in 2015, enabling Apple to grow faster than its competitors

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