Gartner Research

Customer Balanced Scorecard: Rating Customer Intimacy

Published: 03 October 2000

ID: G0093108

Analyst(s): Frank Buytendijk

Summary

The customer balanced scorecard is a new instrument aimed at improving customer intimacy. Its implementation provides the ultimate feedback on the results and performance of the enterprise's customer intimacy strategy.

Table Of Contents
  • Key Facts
  • Key Issues

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