Gartner Research

Ocado is Rebuilding its Platform for Aggressive Growth

Published: 07 October 2015

ID: G00293052

Analyst(s): Lee Weldon , Dave Aron , Graham Waller


As a retail and technology company, Ocado’s business model focused on making the entire online grocery-shopping process very simple, high-quality and convenient to use. To deliver on the business model, the CTO created a platform of top engineering talent.

Table Of Contents

Case Study

  • Making Online Grocery Shopping and Retailing Simple
  • Attracting Top Talent
  • Turning Competitors into Customers
  • Rebuilding the Platform Requires Levels of Innovation

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