Gartner Research

Understand Big Data Basics for Digital Marketing

Published: 08 October 2015

ID: G00272079

Analyst(s): Martin Kihn


Big data is widely discussed but not widely understood by many marketers. Yet they are being asked to weigh in on its opportunities and costs. Marketers setting out on their journey can use this research as an introduction to common big data concepts, tools and examples.

Table Of Contents


  • Big Data Ecosystem
  • Big Data Storage
  • Processing
  • Big Data Analytics
  • What to Do Next

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