Gartner Research

Online Credit and Lending: Current User Profiles

Published: 25 September 2000

ID: G0092129

Analyst(s): Linda Alt


This Perspective examines the characteristics of adults who shop for loans online, including mortgage, home-equity, auto, student and short-term personal loans. This is a growing industry, with 12 million adults going online last year to shop for information or interest rates, to apply for a loan or to use customer service for assistance. Depending upon the type of loan shopped, the demographics will vary. In general, men shop for loans, although not to the degree of online bankers and online investors who are predominately male. Three-quarters of those who shop for loans online have a cellular telephone, a fact to consider as wireless becomes more widely used for financial services activities.

Table Of Contents
  • Summary
  • Introduction
  • Who Is Shopping for Loans Online?
  • Characteristics of the Online Borrower
  • Types of Loans Shopped and Shopper Characteristics
  • The Future of Online Loans
  • Household Segments
    • Use of PC Software for Home Finance Management
  • Data Sources

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