Published: 25 September 2000
Analyst(s): Linda Alt
This Perspective examines the characteristics of adults who shop for loans online, including mortgage, home-equity, auto, student and short-term personal loans. This is a growing industry, with 12 million adults going online last year to shop for information or interest rates, to apply for a loan or to use customer service for assistance. Depending upon the type of loan shopped, the demographics will vary. In general, men shop for loans, although not to the degree of online bankers and online investors who are predominately male. Three-quarters of those who shop for loans online have a cellular telephone, a fact to consider as wireless becomes more widely used for financial services activities.
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