Published: 25 September 2000
Analyst(s): Linda Alt
This Perspective examines the characteristics of adults who shop for loans online, including mortgage, home-equity, auto, student and short-term personal loans. This is a growing industry, with 12 million adults going online last year to shop for information or interest rates, to apply for a loan or to use customer service for assistance. Depending upon the type of loan shopped, the demographics will vary. In general, men shop for loans, although not to the degree of online bankers and online investors who are predominately male. Three-quarters of those who shop for loans online have a cellular telephone, a fact to consider as wireless becomes more widely used for financial services activities.
©2021 Gartner, Inc. and/or its affiliates.
All rights reserved.
Gartner is a registered trademark of Gartner, Inc. and its affiliates.
This publication may not be reproduced or distributed in any form without Gartner’s prior written permission.
It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact.
While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information.
Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such.
Your access and use of this publication are governed by Gartner’s Usage Policy.
Gartner prides itself on its reputation for independence and objectivity.
Its research is produced independently by its research organization without input or influence from any third party.
For further information, see
Guiding Principles on Independence and Objectivity.