Published: 23 October 2000
Analyst(s): Laura McLellan
Every service provider has its favorite tale of money spent unnecessarily, of feeding services management egos at the expense of needed marketing, and of service launches or sales programs that failed. Gartner Dataquest presents the first in a series of "hall of shame" documents: the seven most common pitfalls in IT services marketing. This Perspective covers the symptoms of each worst practice, causes and potential remedies.
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