Published: 23 October 2000
ID: G0093098
Analyst(s): Laura McLellan
Every service provider has its favorite tale of money spent unnecessarily, of feeding services management egos at the expense of needed marketing, and of service launches or sales programs that failed. Gartner Dataquest presents the first in a series of "hall of shame" documents: the seven most common pitfalls in IT services marketing. This Perspective covers the symptoms of each worst practice, causes and potential remedies.
©2020 Gartner, Inc. and/or its affiliates.
All rights reserved.
Gartner is a registered trademark of Gartner, Inc. and its affiliates.
This publication may not be reproduced or distributed in any form without Gartner’s prior written permission.
It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact.
While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information.
Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such.
Your access and use of this publication are governed by Gartner’s Usage Policy.
Gartner prides itself on its reputation for independence and objectivity.
Its research is produced independently by its research organization without input or influence from any third party.
For further information, see Guiding Principles on Independence and Objectivity.