Gartner Research

Gartner Analytics Trends: Top 10 Inquiry Topics for IT Services Provide Key Insights to Guide Successful Marketing

Published: 12 October 2015

ID: G00292004

Analyst(s): Fred Ng


Marketing leaders can better understand what's driving the IT services market by analyzing trends in inquiries made to Gartner IT services analysts in 1H15. Marketing leaders should pay attention to the foremost topics to refine their competitive messaging and positioning.

Table Of Contents


  • Introduction
  • Hypothesis/Trend Analysis
    • Trend No. 1 — Cloud
    • Trend No. 2 — Digital
    • Trend No. 3 — Sourcing
    • Trend No. 4 — Security
    • Trend No. 5 — Analytics
    • Trend No. 6 — Mobility
    • Trend No. 7 — Automation
    • Trend No. 8 — Data Center
    • Trend No. 9 — IoT
    • Trend No. 10 — Big Data

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