Gartner Research

Gartner Analytics Trends: Top 10 Inquiry Topics for IT Services Provide Key Insights to Guide Successful Marketing

Published: 12 October 2015

ID: G00292004

Analyst(s): Fred Ng

Summary

Marketing leaders can better understand what's driving the IT services market by analyzing trends in inquiries made to Gartner IT services analysts in 1H15. Marketing leaders should pay attention to the foremost topics to refine their competitive messaging and positioning.

Table Of Contents

Analysis

  • Introduction
  • Hypothesis/Trend Analysis
    • Trend No. 1 — Cloud
    • Trend No. 2 — Digital
    • Trend No. 3 — Sourcing
    • Trend No. 4 — Security
    • Trend No. 5 — Analytics
    • Trend No. 6 — Mobility
    • Trend No. 7 — Automation
    • Trend No. 8 — Data Center
    • Trend No. 9 — IoT
    • Trend No. 10 — Big Data

Gartner Recommended Reading

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.