Gartner Research

China Summary Translation: Three Major Impacts That IoT Will Have on Device Providers

Published: 15 October 2015

ID: G00291644

Analyst(s): Annette Jump , Ben Lee


Smartphones will act as a main connection device to the IoT for users, encouraging device providers to expand their position in the market. The IoT will create new opportunities for device providers that have planned for it in product design, marketing and their partner ecosystem.

Table Of Contents



Three Major Impacts That IoT Will Have on Device Providers

  • Impacts
  • Recommendations


  • "Connected Home" — Consumers and IoT
  • "Smart Office" — Business Users and IoT

Impacts and Recommendations

  • IoT will impact device vendors (PCs, tablets and smartphones) in their product design by driving adoption of new technologies that interpret all different sensor inputs, enable faster connectivity between devices and "things," provide proximity detection and context awareness, and enable mobile payments
  • IoT will impact device vendors in their product and marketing strategy by encouraging device providers to enter new markets (wearables and connected home), as well as focus on "business moment"-specific scenarios in marketing campaigns
  • IoT will impact device vendors in their ecosystem development by encouraging development of partnerships with mobile apps and data analytics companies to better understand and serve their users

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