Gartner Research

Seven Steps to Monetizing Your Information Assets

Published: 15 October 2015

ID: G00291622

Analyst(s): Douglas Laney, Alan D. Duncan, Mario Faria

Summary

Information leaders increasingly grasp the idea that information adds value to their organization beyond mere operational excellence and decision making. They can realize that value by taking a disciplined approach to monetizing available information assets.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • 1. Establish an Information Product Management Function
  • 2. Inventory the Available Information Assets
    • Operational Data
    • Enterprise Dark Data
    • Commercial Data
    • Public Data
    • Social Media Data
    • The Internet
  • 3. Adapt High-Value Monetization Ideas From Other Industries
  • 4. Evaluate Methods for Both Direct and Indirect Monetizing
  • 5. Test Ideas for Feasibility
    • Use This Testing Phase to Build Consensus
    • Put Legal and Ethical Issues on the Front Burner
  • 6. Prepare Data for Monetization Use
  • 7. Establish and Cultivate the Market for the Information Product

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