Gartner Research

Seven Steps to Monetizing Your Information Assets

Published: 15 October 2015

ID: G00291622

Analyst(s): Douglas Laney , Alan D. Duncan , Mario Faria


Information leaders increasingly grasp the idea that information adds value to their organization beyond mere operational excellence and decision making. They can realize that value by taking a disciplined approach to monetizing available information assets.

Table Of Contents
  • Key Challenges



  • 1. Establish an Information Product Management Function
  • 2. Inventory the Available Information Assets
    • Operational Data
    • Enterprise Dark Data
    • Commercial Data
    • Public Data
    • Social Media Data
    • The Internet
  • 3. Adapt High-Value Monetization Ideas From Other Industries
  • 4. Evaluate Methods for Both Direct and Indirect Monetizing
  • 5. Test Ideas for Feasibility
    • Use This Testing Phase to Build Consensus
    • Put Legal and Ethical Issues on the Front Burner
  • 6. Prepare Data for Monetization Use
  • 7. Establish and Cultivate the Market for the Information Product

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