Gartner Research

What You Need to Know About Microsoft, Oracle, Salesforce and SAP's Social Applications for CRM

Published: 16 October 2015

ID: G00278317

Analyst(s): Michael Maoz, Jenny Sussin , Jason Daigler


One of the greatest challenges of social customer strategies and technologies is reconciling them with legacy CRM strategies and technologies. We help buyers understand the social CRM capabilities of key megavendors in this area.

Table Of Contents


  • Microsoft
    • Microsoft Social Engagement
    • Microsoft Yammer
  • Oracle
    • Oracle Social Marketing Cloud Service
    • Oracle Social Engagement & Monitoring Cloud Service
    • Oracle Service Cloud Social Monitor
    • Oracle Service Cloud Community Self Service
    • Oracle Service Cloud Self Service for Facebook
    • Oracle Social Network
    • Oracle Social Commerce Solution
  • Salesforce
    • Salesforce Social Studio
    • Salesforce Service Cloud
    • Radian6 Analysis Dashboard
    • Salesforce Community Cloud
    • Salesforce Chatter
  • SAP
    • SAP Cloud for Social Engagement
    • hybris Marketing
    • SAP Jam
    • hybris Social Commerce Module

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