Gartner Research

2016 Watch List: Key Moves to Improve Your Digital Marketing Fitness

Published: 20 October 2015

ID: G00281960

Analyst(s): Jake Sorofman, Yvonne Genovese


Creating exceptional customer experiences is now a burning imperative across marketing disciplines, building upon data-driven foundations and multichannel engagement strategies. Use our 2016 Marketing Watch List to identify actions that will bring the most opportunity in the new year.

Table Of Contents


  • View Customers From the Outside In
  • Master Measurement and Analytics
  • Invest in Agility

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