Gartner Research

Presentation for CMO Spend Survey 2015-2016: Digital Marketing Comes of Age

Published: 20 October 2015

ID: G00292655

Analyst(s): Anna Maria Virzi , Jake Sorofman, Yvonne Genovese


The CMO's budget grew 10% this year and is on track to increase in 2016. This year's CMO spend survey reveals 10 key trends as marketers place big bets on digital commerce, prepare to deliver on heightened expectations and accept accountability for business results.

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