Gartner Research

Digital Commerce Is Prime Candidate for Innovation in 2016

Published: 20 October 2015

ID: G00292798

Analyst(s): Kirsten Newbold-Knipp


Opportunities for digital commerce innovation are on the rise. Expectations for innovation and digital commerce climb, while marketing spending on digital commerce surges. Marketers should develop experimentation budgets and roadmaps looking to trends that may shape innovation beyond 2016.

Table Of Contents


  • Digital Commerce Spending and Innovation Focus Are on the Rise
  • Earmark Funds for Innovation and Measure Results
  • Explore Three Hotbeds of Innovation and Identify Your Own
  • What to Do Next

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