Gartner Research

Use Three Digital Commerce Marketing Techniques to Increase In-Store Sales

Published: 21 October 2015

ID: G00271645

Analyst(s): Jennifer Polk


Digital commerce is growing, but stores still play a vital role in the buying journey. Digital marketers in retail and consumer goods should use the techniques outlined in this report to incorporate stores into their commerce marketing strategies and increase overall revenue.

Table Of Contents
  • Key Challenges



  • Use Customer Journey Analytics to Find the Best Ways to Engage Shoppers
  • Consider Using Mobile Marketing, Associate Engagement and In-Store Technology to Convert Shoppers to Buyers
    • Mobile Marketing
    • Associate Engagement
    • In-Store Technology
  • Collaborate Across Functions and Test Techniques Before Making a Major Investment

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