Gartner Research

Finance and Accounting BPO Strategic Planning — Acquiring Customers in the Age of Automation

Published: 21 October 2015

ID: G00292033

Analyst(s): Rob Addy , Cathy Tornbohm


Creating differentiated profitable BPO services is a significant challenge and entails strong commitments to messaging and technology investments. This research shows BU leaders best practices for segmenting prospects and introduces an F&A BPO-specific commitment model to chart differentiation.

Table Of Contents
  • Key Challenges



  • Segment Messages Dedicated to Prospects Is Key to Success
    • Recommendations
  • Diagnose Your Current Client Base
    • Recommendation
  • Summary and Conclusions

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