Gartner Research

Structure Your Social Marketing Efforts Based on Five Popular Use Cases

Published: 22 October 2015

ID: G00280374

Analyst(s): Jay Wilson , Julie Hopkins


By aligning efforts with use cases, social marketers can add efficiency and improve measurement. Use this research to understand five social marketing use cases and determine how they can bring value to your business and customers.

Table Of Contents
  • Key Challenges



  • Engage on Social Media to Build Relationships
  • Deliver Focused Social Marketing Campaigns
  • Leverage Advanced Social Analytics to Find Insights
  • Create Continuous Marketing With Content Publishing
  • Find New Ideas and Market Research
  • What to Do Next

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