Gartner Research

Market Guide: Social Analytics Applications for IT Leaders

Published: 26 October 2015

ID: G00279553

Analyst(s): Jenny Sussin

Summary

This analysis profiles 13 vendors of tools used to analyze interactions on public-facing social media. IT leaders can use this guide to gain an understanding of the social analytics landscape and vendor-specific functionality.

Table Of Contents

Market Definition

Market Direction

Market Analysis

  • Information Sources Analyzed
  • Analysis Techniques
  • Application Delivery Models
  • Pricing

Representative Vendors

  • Brandwatch
  • Clarabridge
  • Crimson Hexagon
  • Geofeedia
  • NetBase Solutions
    • Oracle
  • Salesforce
  • Simply Measured
  • Socialbakers
  • Synthesio
  • Sysomos
  • Talkwalker
  • Tracx

Market Recommendations

Appendix

Gartner Recommended Reading

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