Gartner Research

Vendor Rating: Samsung Electronics

Published: 27 October 2015

ID: G00280451

Analyst(s): Roberta Cozza , Sandy Shen , Tomoko Mitani, CK Lu , Angela McIntyre, Andrew Norwood , Joseph Unsworth , Ken Dulaney, Tracy Tsai , Rob Smith , Lai-ling Lam , Ken Weilerstein, Anshul Gupta , Mark Paine , Andrew Neff


Samsung Electronics' smartphone and tablet sales in businesses have kept it at No. 1 or No. 2 globally, and its overall rating remains positive. Samsung is the preferred enterprise vendor for Android mobile devices, printers and memory products because of their security and reliability.

Table Of Contents

Overall Rating

What You Need to Know

Vendor Rating

  • Analyst Comments
  • Corporate Viability
    • Strategy: Positive
    • Financial: Positive
    • Marketing: Positive
    • Organization: Positive
  • Market Offerings
    • Enterprise-Purchased Devices — Smartphones: Positive
    • Employee-Purchased Devices — Smartphones: Positive
    • Enterprise-Purchased Devices — Tablets: Promising
    • Employee-Purchased Devices — Tablets: Positive
    • Wearables: Promising
    • Memory (DRAM and NAND): Strong Positive
    • Solid-State Drives: Strong Positive
    • Printers: Positive
    • Technology/Methodology: Positive
    • Pricing Structure: Positive
  • Customer Service/Support
    • Sales/Distribution: Positive
    • Support/Account Management: Positive

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