Gartner Research

Market Guide for Mobile Marketing Analytics

Published: 29 October 2015

ID: G00265392

Analyst(s): Martin Kihn, Mike McGuire , Christi Eubanks


Mobile marketers need data-driven insights to engage customers and prospects via websites, apps and advertising. Use this Market Guide to find a provider that offers the features and capabilities you need to execute a successful strategy.

Table Of Contents

Market Definition

Market Direction

Market Analysis

Representative Vendors

  • Diversified Providers
    • Adobe
    • Google
    • IBM
    • Webtrends
  • Mobile Website and App User Analytics
    • Apmetrix
    • App Annie
    • Apsalar
    • ClickTale
    • Localytics
    • Mixpanel
    • Upsight
  • Advertising and Experience Management
    • Fiksu
    • Flurry
    • Kahuna
    • Kochava
    • Placed
    • Swrve
    • Tapad
    • Tapjoy
    • Taplytics
    • Tune

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