Gartner Research

Developing Metrics for Successful Master Data Management

Published: 02 November 2015

ID: G00277150

Analyst(s): Andrew White , Michael Smith


For MDM to succeed, it's crucial to determine the right scope and role of metrics. Chief data officers and MDM program managers should use this report to model a range of metrics — business-centric and data-centric — to help ensure effective MDM.

Table Of Contents
  • Key Challenges
  • Recommendation



  • Measure What Matters: Start With Business Outcomes and Work Your Way Back to Data-Specific Metrics
    • Financial Metrics
    • Performance Metrics
    • Business Process Metrics
    • Data Metrics

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