Gartner Research

How to Develop a Digital Commerce Strategy

Published: 02 November 2015

ID: G00290525

Analyst(s): Sandy Shen

Summary

Companies often launch digital commerce projects in haste due to competitive and growth pressures, without going through a proper planning stage. Digital commerce IT leaders and other business stakeholders can follow this seven-step process to develop or refine their digital commerce strategy.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Step 1: Establish a Cross-Functional Strategy Team
  • Step 2: Set Digital Commerce Objectives
    • Envision Your Type of Digital Commerce Service
    • Investigate the Business Motivation
    • Define Business Goals and Key Performance Indicators
  • Step 3: Take Stock of Existing Assets and Resources
    • Digital Commerce Assets
    • Assets That Impact Performance and Customer Experience
    • Resources Available
  • Step 4: Analyze the Business Case
    • Define the Project Scope
    • Assess the Risks
    • Analyze the Business Case
  • Step 5: Design the Customer Experience
    • Define Target Customers
    • Define the Customer Experience for Key Processes
    • Map the Customer Journey
  • Step 6: Make Tactical Decisions to Implement the Digital Commerce Platform
    • Functional Requirements
    • Deployment Model
  • Step 7: Improve and Refine the Strategy

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