Gartner Research

Focus on Three Key Elements When Building a Forward-Thinking Demand-Planning Process

Published: 03 November 2015

ID: G00278198

Analyst(s): Mike Griswold , Amber Salley


Poor demand planning can lead to supply chain chaos, while success can help retail and manufacturing companies improve customer service, cut costs and grow. This research helps supply chain planning leaders identify and develop key components of a forward-thinking demand-planning process.

Table Of Contents
  • Key Challenges



  • Create a Clear Demand-Planning Structure
  • Develop a Strategy to Recruit and Retain Talent
  • Focus on the Impact of Better Forecast Accuracy on Strategic Supply Chain Benefits to Build a Business Case for Demand Planning

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