Gartner Research

Market Trends: Phablets to Boost a Slowing Smartphone Market

Published: 04 November 2015

ID: G00273659

Analyst(s): Bruno Lakehal , Tuong Nguyen


Product marketing managers at handset OEMs looking to promote replacements should understand the drivers behind phablet demand to address its wider market potential.

Table Of Contents


Market Trend

  • A Highly Penetrated Phone Market
    • Growth Opportunity
  • Buyer Trend
  • Regional Trend
    • North America and Western Europe
    • Asia/Pacific
  • Technology Trend

Contrarian View

  • Advances in Wearable Technology User Interfaces Could Reverse the Trend

Vendors to Watch

  • Apple
  • LG
  • Samsung
  • Chinese Vendors

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.