Gartner Research

Market Trends: Phablets to Boost a Slowing Smartphone Market

Published: 04 November 2015

ID: G00273659

Analyst(s): Bruno Lakehal, Tuong Nguyen

Summary

Product marketing managers at handset OEMs looking to promote replacements should understand the drivers behind phablet demand to address its wider market potential.

Table Of Contents

Introduction

Market Trend

  • A Highly Penetrated Phone Market
    • Growth Opportunity
  • Buyer Trend
  • Regional Trend
    • North America and Western Europe
    • Asia/Pacific
  • Technology Trend

Contrarian View

  • Advances in Wearable Technology User Interfaces Could Reverse the Trend

Vendors to Watch

  • Apple
  • LG
  • Samsung
  • Chinese Vendors

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