Gartner Research

CIOs Should Leverage Business Relationship Managers to Get Digital Initiatives Just Right

Published: 05 November 2015

ID: G00291906

Analyst(s): Cassio Dreyfuss

Summary

Business relationship managers work with the business to shape digital initiatives, then collaborate with the different IT areas to make sure their services meet the business clients' expectations. CIOs must leverage their BRMs' skills and styles to add value to different digital initiatives.

Table Of Contents

Analysis

  • Four Typical Classes of Digital Initiatives and the BRM Role
  • "Controlled Independence" Fosters the Development of Competitive Products
  • "Structured Consensus" Leads to Superior Processes
  • "Dynamic Collaboration" Achieves the Design of Amazing Business Models
  • "Opportunistic Action" Rallies Resources to Seize Opportunities
  • Leveraging the BRM-Specific Profile

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