Gartner Research

CIOs Should Leverage Business Relationship Managers to Get Digital Initiatives Just Right

Published: 05 November 2015

ID: G00291906

Analyst(s): Cassio Dreyfuss


Business relationship managers work with the business to shape digital initiatives, then collaborate with the different IT areas to make sure their services meet the business clients' expectations. CIOs must leverage their BRMs' skills and styles to add value to different digital initiatives.

Table Of Contents


  • Four Typical Classes of Digital Initiatives and the BRM Role
  • "Controlled Independence" Fosters the Development of Competitive Products
  • "Structured Consensus" Leads to Superior Processes
  • "Dynamic Collaboration" Achieves the Design of Amazing Business Models
  • "Opportunistic Action" Rallies Resources to Seize Opportunities
  • Leveraging the BRM-Specific Profile

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.