Gartner Research

Convince Your CMO to Invest in the Internet of Things

Published: 09 November 2015

ID: G00278818

Analyst(s): Andrew Frank

Summary

The Internet of Things will bring major changes to marketing and business models, but many CMOs see it as futuristic. Marketing leaders can take three steps to help their CMO understand the need to start investing in the IoT.

Table Of Contents

Analysis

  • Fire the Imagination
  • Ask the Right Questions
  • Demonstrate Business Potential and Risk
  • What to Do Next

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