Gartner Research

Workplace Analytics Needs Digital Ethics

Published: 09 November 2015

ID: G00292042

Analyst(s): Helen Poitevin


Applying digital ethics to workplace analytics can help the CIO, the CHRO and HR analytics leaders get value out of insights related to worker behaviors and actions. Adding an ethical aspect prevents crossing the "creepy line."

Table Of Contents
  • Key Challenges



  • Balance Value and Risks Related to Increased Usage of Employee Behavioral and Performance Data
    • Biometric Tracking of Employees and Their Families
    • Analysis Based on Video Surveillance
    • Worker Productivity Tracking
    • Social Media Monitoring
  • Treat Workers as People, Not Data Points, and Apply the Brain Works Model and Organizational Change Best Practices
    • 1. Reputation: Self-Image and Perception Within a Group
    • 2. Choice: Decision Latitude
    • 3. Mastery: Continued Development of Meaningful Expertise
    • 4. Relationships: Connections With Colleagues
    • 5. Equity: Foundation for Trust

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