Gartner Research

Four Ways SMBs Can Use Social Media Applications to Grow Their Business

Published: 10 November 2015

ID: G00278499

Analyst(s): Jenny Sussin


Small or midsize businesses often look at social media as a way to put themselves on the map, but IT leaders must ensure that the work being done by their counterparts is contributing to business growth before dedicating resources.

Table Of Contents
  • Key Challenges



  • Identify Your Objectives Before Implementing a Social Media Strategy
  • Match Social Media Tactics to Your Objective-Bound Social Media Strategy
  • Align Social Media Resources to Business Outcomes
  • Learn From Other Businesses of a Similar Size
    • Business Objective: Increasing Prospecting Opportunities
    • Business Objective: Increasing Qualified Leads
    • Business Objective: Increasing Conversions
    • Business Objective: Innovating Around New Products or Service Models
  • Conclusion

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.