Gartner Research

Magic Quadrant for Master Data Management of Customer Data Solutions

Published: 11 November 2015

ID: G00271783

Analyst(s): Bill O'Kane, Saul Judah

Summary

Trusted master data is increasingly recognized as a prerequisite for the realization of the digital business, and MDM of customer data is central to that requirement. This Magic Quadrant will help information management leaders find the right vendor of MDM of customer data solutions for their needs.

Table Of Contents

Market Definition/Description

  • Revenue and License Count Estimates

Magic Quadrant

  • Vendor Strengths and Cautions
    • Ataccama
    • IBM (InfoSphere MDM Advanced Edition)
    • IBM (InfoSphere MDM Standard Edition)
    • Informatica
    • Oracle (Siebel UCM)
    • Orchestra Networks
    • Profisee
    • SAP (MDG-C)
    • Talend
    • TIBCO Software
    • VisionWare
  • Vendors Added and Dropped
    • Added
    • Dropped

Inclusion and Exclusion Criteria

  • Inclusion Criteria
    • Multiple Products
  • Exclusion Criteria
  • Description of MDM of Customer Data Solutions

Evaluation Criteria

  • Ability to Execute
  • Completeness of Vision
  • Quadrant Descriptions
    • Leaders
    • Challengers
    • Visionaries
    • Niche Players

Context

Market Overview

  • The Need for a Single View of the Customer
  • Market Growth Continues
  • How the Vendors Stack Up
  • Vendors Continue to Invest in Information Stewardship and Governance Technology
  • MDM of Customer Data and Big Data

Appendix

Gartner Recommended Reading

  • Ability to Execute
  • Completeness of Vision

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.