Gartner Research

Emerging Provider Executive Insights: How to Identify and Secure Strategic Corporate Venture Capital Funding

Published: 11 November 2015

ID: G00281887

Analyst(s): Vassil Mladjov


Opportunities for strategic investments from corporations are increasing and can result in higher valuations for early-stage startups. Startup CEOs should follow our multistep process to develop and execute a corporate VC strategy.

Table Of Contents


  • Go-to-VC Strategy
  • Identify Traditional Strategic VC Investors
  • Identify Strategic Target CVC Investors
  • Build Influencer Credibility
  • Create a Customer Story for Each Investor
  • Start a Business Partnership First
  • Find a Champion
  • Close the Deal

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