Gartner Research

Use Digital Business Lenses to Focus on Opportunities

Published: 12 November 2015

ID: G00290817

Analyst(s): David Smith , Daryl Plummer


Finding the right opportunities in digital business can be facilitated by looking through the right lens. Technology and service provider business unit leaders should use these three digital business lenses to understand where best to place your efforts and what to address first.

Table Of Contents
  • Key Challenges



  • Use the Digital Being Lens to Determine Opportunities When People Meet "Things" in Digital Business
  • Use the Digital Interacting Lens to Determine Opportunities When Businesses Meet "Things" in Digital Business
  • Use the Digital Operating Lens to Determine Opportunities When Business Meets "Things" in Digital Business

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