Gartner Research

Emerging Market Analysis: New Strategies for Vendors Competing in Import Substitution Markets — Russia

Published: 12 November 2015

ID: G00291779

Analyst(s): Julia Shchedrova, Grigory Betskov


Strategic planners at technology and service providers are challenged to develop and maintain emerging markets during turbulent times. This research will help TSPs to build optimal strategies to address the market and manage risks more effectively.

Table Of Contents


  • Factors Driving Import Substitution Initiatives
    • Political Factors
    • Concerns for TSPs' and End-User Companies' Relations
    • IT Budget
  • Import Substitution Actuality
  • Buying Behavior of Companies Seeking Alternative Solutions
  • Phase of Import Substitution Initiatives
  • Conclusion

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