Gartner Research

Market Trends: CSPs Capture New Revenues From Low-Income Customers

Published: 13 November 2015

ID: G00291634

Analyst(s): Rishi Tejpal, Monica Zlotogorski


Business leaders of communications service providers are finding ways to innovate and generate revenue streams from low-income customers. As an area where developed markets can learn from emerging markets, offer minimum viable products and utilize existing technologies that appeal to the masses.

Table Of Contents


Market Trend

  • Rationale for Implementing Innovative Strategies Aimed at Low-Income Customers
  • CSPs Introduce Mobile Microinsurance Products to Build Loyalty and Improve Retention
    • Telenor Pakistan: Easypaisa Sehat Sahara and Khushaal Bema
  • CSPs Offer Microloan Offerings Aimed at Unbanked Customers
    • Vodafone — Safaricom (Kenya) and Vodacom (Tanzania): M-Shwari and M-Pawa
  • CSPs Offer Entertainment Services Under Their Own Brand
    • Aircel India: Aircel Limitless Music

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