Gartner Research

SWOT: Fitbit, Devices and Platform, Worldwide

Published: 16 November 2015

ID: G00291081

Analyst(s): Angela McIntyre, Werner Goertz


With low-cost competition and substitution threats from wearables and smartwatches, Fitbit should focus on expanding its health and fitness platform and cloud-based services. Fitness device vendors should identify white spaces not penetrated by Fitbit and develop wellness initiatives.

Table Of Contents


  • SWOT Analysis
    • The Health and Fitness Trend Continues Unabated
    • Wearable Personal Technology Supports the Wellness Market
    • Fitbit Fitness Trackers Quantify Motion and Rest
    • Strengths
    • Weaknesses
    • Opportunities
    • Threats
  • Recommendations for Partners and/or Competitors
    • User Retention Is Crucial to Meaningful Fitness Tracking
    • Enterprise Wellness Programs Require Anonymous Data Aggregation
    • Benchmarks for Enterprise Adoption
  • Implication for Company Being Profiled
  • Company Overview
  • Methodology

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